New live platform to link tourism businesses with international buyers

The new initiative will build on the success of an online event in April.The new initiative will build on the success of an online event in April.
The new initiative will build on the success of an online event in April.
A new live platform is to be launched by national tourist organisation VisitScotland to help Scottish businesses better connect with buyers around the world.

Discover Scotland 2022 is a new initiative comprising an online business-to-business event with five regional showcases. Discover Scotland: Reconnect 2022 will take place virtually on April 5-7, 2022. The five regional showcases, Discover Scotland: Live Showcase, will then be held in May and September 2022.

Together, these events will promote trade-ready Scottish tourism businesses to key international buyers.

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It will replace the longstanding annual VisitScotland Expo with a new format designed to mitigate the challenges of the pandemic, build on the success of Scotland Reconnect 20/21 and aims to welcome international buyers back to Scotland.

Discover Scotland 2022 will also support VisitScotland’s commitment to make the country a leading destination for responsible tourism by showcasing new and existing sustainable tourism products directly to key international and UK buyers.

Malcolm Roughead, VisitScotland chief executive, said: “We have worked with tourism industry representatives to ensure that this travel trade programme of activity meets their needs in 2022 and ensures that connection to international buyers remains possible - it is something we are very much looking forward to delivering.

“We fully support the Scottish tourism industry and are committed to helping businesses recover from the Covid-19 pandemic by providing opportunities for them to network with tour operators and travel agents from all over the world, both online and on location.

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“Our international visitors are hugely important for Scottish tourism and we have continued to engage virtually with those markets throughout the pandemic, encouraging visitors to ‘dream now, travel later.”

Scotland Reconnect was held virtually in November 2020 and was successfully repeated in April 2021 as an effective alternative to live events during the pandemic.

More than 7,000 pre-arranged business meetings took place over the three days in April.

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