Castles among top three online hits for potential visitors to Angus area

An atmospheric photo of Forter Castle and Broughty Castle were two of the most popular social media posts for the Angus and Dundee area last year, according to VisitScotland.

Mark Dowie
Saturday, 5th February 2022, 7:00am
Castles among top three online hits for potential visitors to Angus area

The picture of the restored 15th century castle in Glenisla was ranked second most popular post for the region. The image, captured by @danchristie_24 reached more than 30,000 likes.

The third highest performing post was by @funkmasterdoogan who captured an eerie image of a dark and atmospheric Broughty Castle under a full moon. The image attracted more than 27,000 likes when it was shared on Hallowe’en last year.

Top was a picture of Strawberry Bank in Dundee, taken by @historybyvictoria which received more than 37,000 likes when it was shared by the national tourism organisation on its Instagram account.

Between January 2021 and last month, VisitScotland’s Instagram reached people more 183 million times with 460 user-generated posts.

VisitScotland launched its global marketing campaign ‘Scotland is Calling’ last year, aimed specifically at overseas visitors.

Caroline Warburton, regional leadership director, said: “Whether it is the stunning coastline and wide-open spaces or its rich history, Dundee and Angus is a fantastic source of inspiration for photographers and these images have captured some of the many reasons visitors are drawn to the area.

“We know there is pent-up demand for travel and we want to ensure that we inspire potential visitors with what Scotland has to offer.”

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