Scotmid enters fundraising partnership with RNLI

Funds raised will enable the RNLI to purchase a new Atlantic 85 lifeboat, which will form part of the relief fleet and will be used by stations to assist in critical rescues during times when vessels are undergoing repairs or maintenance.

The Atlantic 85 is one of the fastest in the RNLI’s fleet.

Jill Hepburn, head of region for the RNLI in Scotland, said: “This partnership will reach into the very hearts of our communities and help us to raise awareness of water safety and the incredible work carried out by our dedicated volunteers.

“Over 90% of our rescues take place less than one mile from shore, meaning the Atlantic 85 is credited with saving countless lives each year. As part of our relief fleet, the Scotmid lifeboat will have a lifesaving impact on numerous communities in Scotland – a tribute fitting to such an outstanding organisation.”

John Brodie, Scotmid chief executive, said: "The alignment of the RNLI's values with our own, which centre around serving our communities and enhancing lives, makes us perfect partners. As we eagerly embark on the year ahead, our colleagues are already ‘on board’ and enthusiastically charting out fundraising plans."

Volunteer crews provide a 24-hour rescue service, and seasonal lifeguards look after people on busy beaches who have collectively saved over 142,700 lives since the charity launched in 1824.