SCAA introduces new recruits to public

​The mascots will help with fundraising and public engagement activities. (Graeme Hart)​The mascots will help with fundraising and public engagement activities. (Graeme Hart)
​The mascots will help with fundraising and public engagement activities. (Graeme Hart)
Scotland’s Charity Air Ambulance (SCAA) has introduced six new recruits to help with its fundraising.

Thanks to the generosity of Scotmid, the country’s only charity-funded air ambulance service has been able to purchase new mascots to support its public engagement at events throughout Scotland.

The three paramedic bears and three helicopters are set to become firm favourites with children and adults alike at hundreds of public appearances.

Hide Ad
Hide Ad

The £15,000 award came from Scotmid’s Community Connect scheme, following a vote by members.

Lynne Ogg, Scotmid Communities Manager (North), said: “We understand the positive impact mascots can have in raising a charity's profile. We also want to express our gratitude to SCAA for their commitment to providing critical air ambulance services.”

Ross Martin, SCAA’s Corporate Partnerships Manager, said the charity owed a “huge debt of gratitude” to the Scotmid members who voted to support the life-saving service.

He said: “Mascot costumes are a vital part of our community engagement work and help us to share the story of our charity with people in communities across Scotland,” he said. “This team of six new ‘recruits’ will be working alongside SCAA volunteer and fundraising teams at events, shows, fairs and promotions across Scotland and will hopefully become familiar and much-loved characters.

Hide Ad
Hide Ad

“SCAA relies entirely on the support and generosity of the people and businesses of Scotland to sustain our vital service and we are grateful to Scotmid and its members for their generous support which has allowed us to create our new mascot workforce.

“They might not be the lifesavers that our frontline helicopters, paramedics and pilots are, but they will help raise awareness of the charity and vital funds which will help ensure SCAA is there for those who need us most.”

The six new mascots will go into immediate service with SCAA, heading off to various parts of Scotland for their debut public appearances.

Related topics: