New online media challenge for farming teens

Entries to QMS’s competition should be submitted by May 1.Entries to QMS’s competition should be submitted by May 1.
Entries to QMS’s competition should be submitted by May 1.
Quality Meat Scotland (QMS)’s ‘Farm Kid Diaries’ are set to return for a third season after an exciting new makeover.

Relaunched as ‘The Scotch Farm Factor,’ farming teenagers from across Scotland are being sought for the national competition to illustrate how they #FarmWithCred, with one lucky winner in with the chance of becoming the star of their own social media series with QMS.

Entrants are being asked to present a behind the scenes account of their lives on farm, telling the authentic story of everything from calving and cropping to lambing and planting, via short and snappy videos, filmed by themselves and shared on social media.

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The competition comes as farming content has become extremely popular on channels such as TikTok as farmers from around the world document their day-to-day lives and often poke fun at mistruths about farming.

Lesley Cameron, QMS marketing and communications director, said: “We are hoping to attract a slightly older demographic than of previous years, with the focus shifting from primary school children to teenagers to align with both our marketing objectives and the cultural phenomenon of Tik Tok.

“This social media platform has taken the world by storm and we want to harness its power by encouraging teenage farmers to film and share how they Farm With Cred for the chance to win a prize, which includes the ultimate social media kit bag and a restaurant voucher to enjoy with friends and family.”

To be in with the chance of winning The Scotch Farm Factor 2022, video submissions must be made before May 1, with entries coming from the parent or guardian’s preferred social media account.

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The winner will be unveiled at the Royal Highland Show after being selected by a panel of judges, and they will have the chance to continue their content creation journey by working with QMS throughout the rest of the year to showcase different aspects of farm and industry life.

To follow the competition, discover the contents of the social media kit bag prize and view highlights of life on farm, follow @QualityMeatScotland on Facebook or @qmscotland on Twitter and Instagram, and the #ScotchFarmFactor hashtag.