New beer to boost foundation's funds for MND research
A special edition beer, crafted in honour of the legendary rugby player Doddie Weir, has launched across Aldi Scotland stores.
Brewed by Aldi supplier Cold Town Beer in collaboration with the late Scotland international and Motor Neuron Disease (MND) campaigner Doddie Weir himself, Doddie Beir pays tribute to a man whose impact extended far beyond the rugby pitch.
It celebrates not only his formidable career in sport, but also his relentless determination off the field in raising awareness and funds for MND research.
The company will be the only supermarket chain in Scotland to stock the product, launched ahead of the Six Nations tournament, giving rugby fans the chance to raise a glass at home, knowing that every can bought helps support an important cause.
Cold Town Beer has been a charitable partner of My Name’5 Doddie Foundation for more than five years, pledging a minimum donation of £11,000 annually to support the Foundation’s vital work, helping to drive forward its search for a cure for MND.
Alan Leslie, Buying Director at Aldi Scotland, said: “Doddie Weir is one of our nation’s greatest sporting legends, and his foundation has played a powerful role in raising awareness and generating vital funds in the fight against MND.
“We are proud to support this meaningful collaboration which allows our customers to enjoy this beer in the knowledge that proceeds will be donated to My Name’5 Doddie Foundation.”