Asda extends cafe deals for children and pensioners

The supermarket, which launched the offer for kids under 16 to enjoy a hot meal in any of their 205 cafes in June 2022, has extended the deal until the end of March 2023, with no minimum adult spend.

Over 60s will also be able to continue enjoying hot soup, a roll and unlimited tea and coffee in Asda cafes until the end of March, ensuring that thousands of older customers can benefit from warm space and hot meal during the colder months.

Since the two initiatives’ launch last year, it has served over 1.2 million meals to children and over-60s from its cafes nationwide.

The extension comes as Asda’s Income Tracker shows UK households were £107 a month worse off in November 2022 and predicts that disposable incomes will continue to decline.

In addition, Asda has confirmed it will be extending its 10% discount for emergency workers to at least the end of March through its partnership with Blue Light Card. Asda’s employees will also continue to receive 10% discount in stores and online from their first day of employment.

Mohsin Issa, Asda’s co-owner said: “Our café initiatives have already proven a lifeline for over a million customers, and we hope to support many thousands more, alongside our ongoing support for emergency workers and our valued colleagues.”