The company has installed Christmas ‘Giving Tree’ in all its stores, where customers can pick up a bauble worth £1, £2 or £5 to donate to a local food bank or community group nominated by their store.
Up until Christmas Eve, all 498 stores will be aiming to raise more than half a million pounds for a variety of food banks and local communities throughout November and December, traditionally the most difficult time for many people.
Customers can take the baubles to checkouts along with their shopping, each bauble of which has a barcode on the back for the checkout colleague to scan, and add the appropriate amount to the customer’s bill.
Since the start of the pandemic, Morrisons has worked closely with food banks and communities across the UK and donated more than £12 million pounds to groups across the UK.
The company is also continuing to offer its food bank ‘Pick Up Packs’ throughout the festive period as well as bringing back its Gift Donation Stations where customers can donate new gifts.
Rebecca Singleton, community director, said: “ We want to make it easier for our customers to donate in whatever way they can to help those in their local community get the items they need.
"The Giving Tree will give customers a unique and festive way to support local food banks and community groups.”