Angus berry producer unveils artistic treat fit for a king

An Angus company has unveiled the ‘World’s Largest Strawberry Crown’ to mark the King’s inaugural Wimbledon and the arrival of a new crop of Ava Magnum strawberries on to the country’s shelves.

By
Mark Dowie
Tuesday, 11th July 2023, 7:08am
Angus berry producer unveils artistic treat fit for a king

Measuring 30 inches in diameter, 31 inches in height and weighing 8kg, the regal masterpiece used more than 400 strawberries and took more than 50 hours to craft – the ultimate incarnation for a strawberry fit for a King.

The berries are grown exclusively by a group of growers in the north-east coast of Scotland, and the crown was the idea of the team at Angus Soft Fruits.

It has been created by food artist Prudence Staite – known for her impressive collection of designs including an edible labyrinth, made out of 10kg of Belgian chocolate, to celebrate the launch of the Maze Runner films, a replica Angel of the North made out of chips, and a We Wish You a Merry Christmas-playing chocolate vinyl.

The ‘World’s Largest Strawberry Crown’ was inspired by the St Edward’s Crown, which was used in this year’s Coronation. Replicating details of the crown, Prudence used berries to replicate the velvet cap and strawberry flowers for the Ermine band.

Jill Witheyman, head of marketing at Angus Soft Fruits, said: “It felt fitting for us to celebrate His Majesty’s Coronation year and inaugural Wimbledon, where the nation comes together to savour strawberries, with this incredible piece of art. The strawberries will now be skilfully transformed into jam and gifted to friends of AVA Berries.”

Britain is a nation of strawberry fanatics with more than 87,000 tons of UK grown fruit sold every year across the country, reaching their peak during Wimbledon where organisers estimate around two million strawberries are eaten during the championships.

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