Mapping the way to top agritourism experiences

​The map features agritourism experiences across Scotland.​The map features agritourism experiences across Scotland.
​The map features agritourism experiences across Scotland.
Farm and croft visitor experiences across Scotland are set for a field day with the release of a new agritourism in VisitScotland iCentres.

The new map showcasing more than 200 of the sector’s best experiences is now available for visitors across the national tourism organisations’ network of information centres.

The Go Rural map includes information on working farms and crofts from which to buy homegrown food and drink, spend the day or stay on holiday.

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The 217 experiences are located across the country, from Shetland to the Scottish Borders and will be available through iCentres throughout Scotland.

Agritourism in Scotland is defined as tourism or leisure on a farm or croft that produces food or offers holiday experiences.

In recent years, particularly during the pandemic, agritourism has become a growing travel trend with visitors seeking authentic rural experiences that connect them to the countryside and Scotland’s natural larder.

Caroline Millar, Scottish Agritourism Sector Lead, said: “Our Go Rural map provides inspiration and ideas for the best experiences in Scotland’s countryside, as well as the inside knowledge on where to enjoy delicious food and drink direct from a farmer.

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“We know many people are interested in using the map to visit the many different farms and crofts in Scotland and it is great to launch this new helpful guide across all of VisitScotland’s iCentres and our Go Rural farms.

"When visitors see the Go Rural cow, they can be assured of a friendly welcome and a really great authentic rural experience.”

Tracey Beveridge, VisitScotland head of information services, added that the map will help to grow Scotland as a destination.

She said: “From fruit picking to farm stays, adventure sports to lambing experiences, this map showcases the fantastic wealth of opportunities available for visitors and locals to enjoy the length and breadth of Scotland.

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“Our staff are looking forward to using the map to provide inspiration for visitors, as part of VisitScotland’s commitment to working in partnership with the sector to position Scotland as a leading destination for agritourism.”

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